TLDR MarketingAugust 7, 2024

TLDR MARKETING 2024-08-07

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01GENERAL

SEPTEMBER 4 & 5

Whether you're a product marketer, devrel pro or developer advocate, it's time to rally around your common goal: Successfully reaching and engaging your developer audience.

events.developermarketing.ioSponsor

02NEWS & TRENDS

NETFLIX'S VIDEO GAME STRATEGY COMES INTO FOCUS

Netflix's video game strategy is expanding, especially for games tied to its reality TV shows. Third-party data indicates success, with popular mobile games achieving 68 million downloads, boosted by the Grand Theft Auto franchise. Netflix focuses on tie-in games to engage superfans between show seasons, showing the potential of cross-platform marketing. The company is testing cloud gaming, allowing more complex games on smart TVs, and integrating marketing for mobile games into its TV app.

links.tldrnewsletter.com3 min read

IS INFLUENCER ACTIVISM THE NEW BRAND ACTIVISM?

87% of consumers expect influencers to advocate for social issues. However, only 25% said the most memorable brands speak about causes and news that align with their values. 42% of consumers will unfollow brands that partner with influencers who don't share their values, impacting revenue as 68% follow brands for product updates. This shift shows the expectation for influencers to lead social media activism, especially as brands face backlash for perceived performative activism.

sproutsocial.com6 min read

03STRATEGIES & TACTICS

THE POWER OF INTERNAL LINKING FOR SEO

A site's internal linking structure significantly impacts its SEO performance. These links inform search engines about your website's structure, distribute link equity, improve the user experience, and help target specific keywords. Using both contextual and navigational links makes your website informative and optimized for search engines. To build your internal linking strategy, perform a site audit, identify your best-performing pages, find related content, and link the related content to the best-performing pages.

lennysnewsletter.com6 min read

HOW POINT ONE GREW ORGANIC TRAFFIC BY 672% AND 2X'D LEADS WITH GOOGLE ADS

Point One Navigation faced challenges with a limited online presence and high customer acquisition costs. The brand employed an SEO and paid media strategy to increase reach and marketing spend ROI. Its SEO efforts included programmatic state-specific content, guest posting on industry-relevant websites, and new blog content. In Google Ads, the company made its ad copy more relevant, updated conversion tracking, expanded the keyword list, and A/B tested different landing page designs. This resulted in a 672% increase in organic traffic, a 44% reduction in CPA, and a 2X increase in lead volume.

growthmarketingpro.com3 min read

8 COPYWRITING HACKS BACKED BY SCIENCE

Use concrete language for memorable phrases and anchor claims with relatable examples to enhance value. Highlight the effort in content creation to boost perceived worth and use specific numbers for credibility. Write in the present tense to engage readers, and employ alliteration for better memorability. Incorporate negations to grab attention, and use second-person pronouns for relatability.

blog.hubspot.com5 min read

04RESOURCES & TOOLS

META REMOVES DETAILED TARGETING EXCLUSIONS FROM AD CAMPAIGNS

Meta has removed detailed targeting exclusions from ad campaigns, which previously allowed advertisers to prevent their ads from being shown to specific audiences based on demographics, interests, and behaviors. This change aims to simplify the advertising process and ensure that ads reach broader, more relevant audiences. The move follows criticism that detailed targeting exclusions could contribute to discriminatory practices in advertising.

socialmediatoday.com2 min read

WALMART ADDS DORM SHOP TO VIRTUAL SHOPPING PLATFORM

Walmart Realm is an immersive shopping experience designed for college students. A new section called "Your Dorm Your Way" allows users to explore 5 curated virtual dorm rooms, each inspired by social trends and integrated with mini games, social content, and surprises. The initiative aims to engage younger consumers during the back-to-school shopping season by utilizing metaverse technologies. Walmart partnered with Emperia, a virtual reality tech developer, to enhance the shopping experience through gamification elements.

retaildive.com2 min read

05MISCELLANEOUS

BRAND PERSONAS ON SOCIAL: IF YOURS ISN'T DISTINCT, YOU MAY AS WELL GIVE UP

Audiences today favor distinct, unfiltered content. Younger demographics seek brands that reflect a more relatable, impulsive persona rather than polished images. Brands like Ryanair and RSPB exemplify this trend by adopting bold, humorous personas that resonate with Gen Z and Gen Alpha. These consumers often prioritize the community and cultural relevance of brands over traditional product attributes, leading to phenomena like the popularity of Stanley Cups and skincare products among younger audiences.

brainlabsdigital.com7 min read

GOOGLE ANTI-TRUST TRIAL: UNRAVELING ALLEGATIONS AND IMPLICATIONS

This article discusses the Google antitrust trial, emphasizing its potential to reshape digital marketing by addressing allegations of Google's monopolistic behavior in search and advertising. The trial's outcome could necessitate changes in how marketers optimize for search engines and run ad campaigns. To navigate these changes, marketers should diversify their strategies, prioritize high-quality user experiences, and stay updated on the trial's progress.

links.tldrnewsletter.com7 min read