IS INFLUENCER ACTIVISM THE NEW BRAND ACTIVISM?

Summary from the TLDR Marketing newsletter

87% of consumers expect influencers to advocate for social issues. However, only 25% said the most memorable brands speak about causes and news that align with their values. 42% of consumers will unfollow brands that partner with influencers who don't share their values, impacting revenue as 68% follow brands for product updates. This shift shows the expectation for influencers to lead social media activism, especially as brands face backlash for perceived performative activism.