Daily Edition · Page 9

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

INFLATION IS STILL COOLING - SUPER CORE SERVICES INFLATION IS THE STICKIEST

The personal consumption expenditures (PCE) index rose 0.1% in June, with a YoY measure of 2.5%, the lowest since early 2024. Goods prices decreased due to lower energy costs, while service sector prices continued to rise. Real disposable incomes increased by 0.1%, and personal consumption expenditures rose by 0.2%, indicating a preference for goods over services. Low-income households have depleted their pandemic savings, contributing to ongoing financial stress.

HOW TO TURN 1X VIDEO INTO 35+ PIECES OF DIGITAL CONTENT

To get more mileage out of your videos, turn them into SEO-optimized articles. Then put those articles through ChatGPT to turn them into social posts (sample prompts are provided in the post). You can also break your videos into chapters or topic-specific clips to cater to more people. If your video quality's good, turn them into podcast episodes or chunk them into small easy-to-listen episodes (ie. 5-8 mins each).

THE VIMEO PLAYBOOK: GROW LIKE PRO

Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.

THE DUOLINGO DILEMMA: HOW TO SURVIVE A USER REVOLT

Duolingo's 2022 app redesign initially sparked significant outrage, but the CEO maintained that the changes were science-based and aimed at improving the experience for new learners. A year later, the app experienced a 63% increase in daily active users and a 44% revenue boost. Brands should ensure that major changes align with their core values rather than chasing trends. To prepare for such changes, gradual rollouts, self-help resources, and incentives for early adopters are essential. Feedback loops should be implemented, along with metrics to monitor performance.

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