THE VIMEO PLAYBOOK: GROW LIKE PRO

Summary from the TLDR Marketing newsletter

Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.