HOW TO GROW YOUR COMPANY LINKEDIN FOLLOWERS

Summary from the TLDR Founders newsletter

Wiz, a cybersecurity company, grew its LinkedIn following from 30,000 to 200,000 in just a few months by implementing a simple but effective content strategy. The key elements of its approach included creating highly engaging posts focused on a single core message, using eye-catching visuals, running easy-to-enter contests and giveaways, actively engaging with followers, and leveraging employee advocacy to amplify reach.