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TLDR Founders

TLDR FOUNDERS 2024-07-22

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01GENERAL

Sponsored

Great writing is a superpower. Whether you're pitching a potential investor, sharing an idea through Slack, or promoting your startup on LinkedIn — high-quality writing skills _will _make you memorable.

writeofpassage.comSponsor

03STRATEGIES & TACTICS

HOW TO GROW YOUR COMPANY LINKEDIN FOLLOWERS

Wiz, a cybersecurity company, grew its LinkedIn following from 30,000 to 200,000 in just a few months by implementing a simple but effective content strategy. The key elements of its approach included creating highly engaging posts focused on a single core message, using eye-catching visuals, running easy-to-enter contests and giveaways, actively engaging with followers, and leveraging employee advocacy to amplify reach.

marketingideas.com4 min read

THE FIRST 90 DAYS: A GUIDE TO EVALUATING YOUR NEW VP OF SALES

In the first 90 days, a new VP of Sales should focus on identifying quick wins, conducting a comprehensive data analysis, and developing a detailed strategic plan. They should also prioritize team development, establish strong client relationships, and have a meaningful impact on revenue targets while ensuring alignment with long-term business goals. Evaluating their performance goes beyond just hitting sales numbers - it includes assessing their leadership, operational efficiency, customer engagement, and cultural fit within the organization.

dearstage2.com5 min read

MASTERING DATA ROOMS

Data rooms are essential tools for startups as they provide a secure, centralized platform for managing and sharing sensitive documents with potential investors. They streamline the due diligence process, enhance transparency and trust, and improve efficiency and security in document management. By organizing and maintaining a well-structured data room, startups can present themselves as professional and trustworthy, significantly improving their chances of securing funding.

healthvc.substack.com6 min read

04TOOLS & RESOURCES

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If you're looking to get in front of founders, software developers, executives and other tech professionals, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more [11] about running your first campaign with us.

advertise.tldr.techSponsor

STATE OF FINTECH Q2'24

Q2'24 saw a 19% rise in fintech funding to $8.9B, driven chiefly by two major deals for AlphaSense and Stripe, masking an otherwise sluggish quarter. A link to the full 160+ page report is available.

links.tldrnewsletter.com2 min read

TELESCOPE

Find the right people in seconds.

trytelescope.aiTool

05MISCELLANEOUS

WHY IS MANAGEMENT SO MALE?

A study of a large European manufacturer reveals that junior men are more likely to apply for promotions than women, primarily due to a greater desire for team leadership. This "broken rung" in early career progression could explain persistent male dominance in upper management, even in the absence of overt discrimination. The study highlights the need for organizations to address gender differences in leadership aspirations and perceptions to create more balanced leadership pipelines.

ggd.world10 min read

CODIFYING LIQUID DEATH'S DISRUPTION

Liquid Death triumphed in a saturated market by exploiting the 'mere exposure effect' and crafting a polarizing brand that customers identify with, eschewing the norm for disruptive, entertaining marketing. CEO Mike Cessario's formula for success—novelty, irreverence, sustainability, and a knack for engaging content—catapulted the brand to a $1.4 billion valuation, showing how risk-taking and authentic branding can outmaneuver a hefty advertising budget.

bit.ly13 min read

5 UNEXPECTED LESSONS FROM PIXAR AND DISNEY

Co-founder of Pixar Animation Ed Catmull's book, "Creativity Inc.", reveals striking parallels between Pixar's filmmaking and traditional software development. The book argues for embracing iterative changes, avoiding perfectionism on non-essential details, conducting immersive user research, and resisting the urge to constantly produce. These insights offer a fresh perspective on creating innovative, user-centric products in tech, emphasizing quality and meaningful output over rigid processes and constant feature development.

techbooks.substack.com4 min read