The Daily Index — Wednesday, July 10, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

CHATGPT MIGHT RULE THE AI CHATBOTS — BUT IT CAN'T BEAT GOOGLE SEARCH

Despite indisputably reshaping how people across the globe seek answers to their questions, ChatGPT won't be dethroning Google Search anytime soon. Google's global search market share bumped up to 91.1% in June, while ChatGPT web visits fell 12%. Rising ad revenue from Google Search also helped boost Google's profits by nearly 60% in the first quarter.

qz.com · 2 min

TLDR Marketing

PROTECTING AND STRENGTHENING ETSY'S BRAND MISSION

Summary unavailable

etsy.com · 4 min

TLDR Marketing

HOW TO CREATE EVERGREEN CONTENT TO WARM UP CUSTOMERS

Evergreen content includes how-to guides, FAQs, listicles, and thought-leadership interviews. This type of content, which can be repurposed across various channels, improves a brand's sending reputation and ensures emails are more likely to reach their audience's inboxes. Focus on timeless topics, optimize for SEO, conduct thorough keyword research, and ensure the content is relevant to your audience's needs. Implementing evergreen content into email campaigns also saves time and resources, reducing the need for constant updates.

sendlane.com · 8 min

TLDR Marketing

WHAT DOES IT ACTUALLY MEAN TO KNOW YOUR AUDIENCE?

Summary unavailable

linkedin.com · 2 min

TLDR Marketing

13 CUSTOM GPTS TO GENERATE CONTENT

Copywriter GPT generates copy for marketing campaigns. Image Generator specializes in generating images using a mix of professional and friendly tones. Presentation and Slides GPT generates a presentation or slide deck to convey an idea or introduce a product.

practicalecommerce.com · 2 min

TLDR Marketing

4 BEST AI VOICE GENERATORS TO TRY TODAY

AI voice generators can save time and improve production quality. This article examines leading tools like ElevenLabs, Speechify, WellSaid, and Listnr. It lists the prices and the unique features offered by each tool, such as voice cloning and emotional inflections.

instapage.com · 5 min

TLDR Marketing

IT NOW TAKES 12 TO 15 TOUCHES BEFORE PROSPECTS ARE READY TO MEET WITH SALES

It now takes 12-15 touches from a BDR to get a prospect ready to speak with sales. Marketers should proactively map out a multi-touch email outreach program to increase prospect engagement and conversion. Once it's up and running, keep tabs on performance and tweak the emails every couple of weeks. This article provides an example of a 12-touch email outreach program that spreads across 21 days.

square2marketing.com · 10 min

TLDR Marketing

NON-FUNGIBLE TOKENS (NFTS) AND BRAND BUILDING (21 MINUTE PODCAST)

This podcast explores the Bored Ape Yacht Club as a case study, highlighting how NFTs can create value, brand loyalty, and community through digital ownership and scarcity. The conversation also looks into how NFTs and Web3 technology can transform traditional business models and consumer interactions.

hbr.org

TLDR Marketing

THE E.U. GOES TOO FAR

The European Commission's relentless regulation of the internet and big tech companies is getting to the point of regulatory overreach that creates poor user experiences.

stratechery.com · 25 min

TLDR Marketing

A POV ON TODAY'S SOCIAL STRATEGIES

Brands don't view social strategies as cohesive packages as much as they used to — they view them as fragmented videos, memes, and photos.

linkedin.com · 1 min

TLDR Marketing

SEO CONTENT BRIEF CHECKLIST

A checklist for a content brief for a blog post.

linkedin.com · 1 min