HOW TO CREATE EVERGREEN CONTENT TO WARM UP CUSTOMERS

Summary from the TLDR Marketing newsletter

Evergreen content includes how-to guides, FAQs, listicles, and thought-leadership interviews. This type of content, which can be repurposed across various channels, improves a brand's sending reputation and ensures emails are more likely to reach their audience's inboxes. Focus on timeless topics, optimize for SEO, conduct thorough keyword research, and ensure the content is relevant to your audience's needs. Implementing evergreen content into email campaigns also saves time and resources, reducing the need for constant updates.