HOW GITHUB GROWS AND MAKES MONEY

Summary from the TLDR Marketing newsletter

Between 2018 and 2023, GitHub grew its ARR from $250 million to over $1 billion and its user base from 30 million developers to over 100 million. Its growth strategy includes an unwavering developer-centric positioning, expanding its platform with relevant and innovative solutions to its users' problems, and strong cultural values and community alignment. Despite initial criticism when Microsoft acquired the company, GitHub stuck to its own positioning and maintained a brand that developers trust.