ENHANCING PRIVACY AND CONTROL: NEW AD EXPERIENCE AND TOOLS FOR TIKTOK USERS AND ADVERTISERS

Summary from the TLDR Marketing newsletter

TikTok has implemented new restrictions on ad targeting, added more data controls, and updated disclosure elements. Advertisers are no longer able to reach teens in the U.S. using personalized targeting and campaign selections. TikTok is also giving users more control over their logged interests, advertiser-connected data from off-platform, and activity history.