DON'T START A PODCAST: 10 LESSONS FROM 10K DOWNLOADS OF AHREFS PODCAST

Summary from the TLDR Marketing newsletter

Despite being a mature brand and bringing in millions of views on other channels, Ahrefs underestimated how long it would take to surpass 10K downloads of its podcast. Tim Soulo, CMO at Ahrefs, shares 10 compelling reasons why your brand shouldn't start a podcast. It's a lot more work than you think, being a good interviewer is difficult, and it's a bad content format to sell your product.