TOYS R US CREATES FIRST BRAND FILM TO USE OPENAI'S TEXT-TO-VIDEO TOOL

Summary from the TLDR Marketing newsletter

Toys R Us created the first brand film to use OpenAI's new text-to-video tool Sora. The tool, which is currently only available to alpha testers, can generate up to one-minute-long videos based on text prompts. Sora allowed the content to be produced in just a few weeks, in time to premiere at Cannes Lions.