TLDR Index
TLDR Marketing

TLDR MARKETING 2024-06-26

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01GENERAL

03STRATEGIES & TACTICS

HOW TO WRITE A COLD EMAIL THAT GETS MORE LEADS + TEMPLATES

Segment and personalize cold emails according to industry, company size, demographics, or job title to make the content more relevant to recipients. Aim to make the email body around 80-100 words and include a clear CTA. Schedule emails to send between 9 am and 3 pm for optimal open rates. This article provides 4 cold email templates.

snov.io10 min read

INSTAGRAM NOTES IS GROWING AT A ‘WILD' PACE: HERE'S HOW TO USE IT STRATEGICALLY

Instagram Notes, a feature designed for sharing short updates with mutual followers, has seen significant growth among younger users. For marketers, this feature offers an advantage by placing your messages in a prime spot within the Instagram inbox, enhancing content visibility. Brands can foster deeper connections with their audiences by creatively utilizing Instagram Notes for alerts, teasers, and exclusive content.

buffer.com6 min read

04RESOURCES & TOOLS

11 SEO KEYWORD RESEARCH TOOLS

A list of free and paid keyword research tools for SEO that includes the Keywords Everywhere browser extension, Ubersuggest, KeywordTool.io, SpyFu, and more.

linkedin.com2 min read

DASHBOARDS VS. REPORTS: A COMPREHENSIVE GUIDE FOR DATA ANALYSIS

A dashboard is a visual summary of important data points that allows for the continuous monitoring of the progress of different campaigns, collaboration with clients in real time, and the identification of issues as they arise. A report is a comprehensive analysis of data presented in a structured format often used to provide comprehensive updates to executives, communicate progress to clients, or share information across departments. Dashboards and reports are not mutually exclusive — they can complement each other, providing strategic insights through charts and tables.

seranking.com11 min read

GOOGLE ROLLS OUT NEW SHOPPING TOOLS AHEAD OF SUMMER SALES

Google is enhancing its shopping features with a new deals destination and membership price display to aid consumers during the summer sales season. These updates are expected to intensify competition among retailers and could significantly impact advertising strategies. Retailers may need to emphasize promotions and special offers to take advantage of Google's centralized shopping experience.

searchengineland.com2 min read

05MISCELLANEOUS

REDDIT: YOUR NEW ONLINE REPUTATION CHALLENGE

Reddit recently started a partnership with OpenAI, which means ChatGPT (and other tools powered by it) might answer queries about brands by relying on popular Reddit answers. If the perception of a brand is negative on Reddit, it creates a reputation risk in tools like ChatGPT. Brands should create a branded profile on Reddit, build an authentic presence by engaging with relevant communities, share helpful tips and advice, and maintain consistent engagement on the platform.

searchengineland.com6 min read

GETTING AI TO MODEL YOUR UNIQUE BRAND VOICE

This article explains the "VOICE" framework, which aligns AI-generated content with your brand's voice. It covers how to define your voice, set objectives, and select the right composition. It also outlines how to use past high-performing posts and specific formatting instructions to guide AI output and generate the best content.

socialmediaexaminer.com11 min read

HOW YOUR PROSPECTS' QUESTIONS FUEL YOUR CONTENT MARKETING STRATEGY

A content strategy should focus on answering the specific questions that prospects have at various stages of their buyer journey. This approach not only generates higher quality leads, but also creates more sales opportunities. Utilizing a detailed buyer journey framework like the Cyclonic Buyer Journey helps map out the 8 stages prospects go through, from being unaware of your existence to working with your solution. Use a variety of formats, including videos, podcasts, and interactive tools, to engage a broader audience and collect valuable data.

square2marketing.com5 min read