GEN Z TRUSTS TIKTOK MORE THAN YOU THINK

Summary from the TLDR Marketing newsletter

Gen Zs are 12% more likely than the general population to use TikTok as a trusted source for hard-to-find information. TikTok's influence on purchasing behavior is significant, as 60% of regular users have made a purchase based on a recommendation. These users also have a 21% higher median cart value online. Positive sentiment towards TikTok advertising remains high, with 50% finding the ads fun and engaging. TikTok's role as a search platform is also expanding, with 36% of users using it to find information about projects or products.