Parse notes
Brands and their agencies typically sign contracts committing to spend a certain amount on advertising in advance to secure prominent slots or volume discounts from media platforms. Agencies representing TikTok's biggest advertisers are drawing up contingency plans as the US prepares to ban the popular video app. Some are seeking a “kill clause” to escape any financial commitments.
This report outlines 9 characteristics the future B2B marketer must encompass, including being data interpreters, tech trailblazers, and DEI champions. Privacy and data management remain a top concern for B2B companies. It was surveyed that gen AI lacks humanity/is too robotic (40%), risks plagiarism (34%), and provides inaccurate information (32%). When it comes to efficacy, respondents cited social media (36%) as the channel that is most effective for meeting their marketing needs. In-person events/trade shows (18%) and email (12%) came in at a distant second and third.
Max Reva, who built the #1 tool for Reddit marketing intelligence, wanted to create a job board in a specific niche, but first wanted to test its viability and build a solid base of users. He created a simple landing page with a sign-up form and spent $180 on Reddit ads over 2 weeks. This resulted in a subscriber base of 510 users. The emails sent to the list had an open rate between 45-53% and a CTR between 4.8-9.4%. Reva also received valuable feedback on how the product should work through his interactions with these users.
To market locally, create offline campaigns that drive online traffic, such as using physical items with your website link to generate interest. Build authority with backlinks from local businesses or directories to enhance your search engine visibility. Encourage word-of-mouth by implementing referral programs, requesting reviews, and engaging with local influencers. Connect with your community by incorporating local quirks into your marketing, showing that you understand and belong.
Meiro enables you to create interactive content to drive leads, engage audiences, and boost brand recognition. Create forms or quizzes with a prompt or based on existing text or video content. The tool claims that interactive content improves user data collection by 60%. It offers 3 paid plan options and a 10-day free trial.
Listen Notes is a search engine for podcasts. You can search the whole internet's podcasts, curate your own podcast playlists, and listen on your favorite podcast player apps.
Rivo helps increase LTV and recurring revenue by offering exclusive benefits to paid members. Recart lets you time campaigns based on a customer's past purchase behavior. Social Snowball unlocks attribution for influencers, builds branded sign-up pages, and sends payouts across payment providers with one click.
Despite 86% of B2B companies relying on outbound marketing, 53% report its declining effectiveness. To make outbound work, transition from sales-led to GTM-led efforts, target the total relevant market, and engage multiple stakeholders. Your focus should be on timing and relevance rather than frequency of outreach.
Although Netflix leads in streaming, it faces a tough challenge in advertising. It is only the ninth or tenth largest player. The company's efforts to expand its ad-supported tier have seen mixed results, with under-delivered impressions and strained partnerships. Netflix is exploring live events and sports to increase its advertising inventory and reach and compete with industry leaders like Amazon and Disney.
Meta is launching a new Messenger ads product that allows advertisers to target email subscribers through Ads Manager.
OKR templates available via Notion and Google Sheets.