HOW TO THINK ABOUT SEO IF YOU'RE PUTTING TOGETHER A MARKETING STRATEGY

Summary from the TLDR Marketing newsletter

Early-stage brands should focus on hiring for execution rather than trying to build a full-stack content marketing team. If you outsource content production, ensure that the SEO and content strategy stays in-house. Consider outsourcing SEO strategy once your company reaches scale. Be prepared to address questions about AI and programmatic content from executives when presenting SEO strategies.