DEEL'S SEO STRATEGY THAT TOOK THEM TO $295M ARR

Summary from the TLDR Marketing newsletter

Deel went from 0 to 270,000 visits per month and grew revenue to $295M ARR in 4 years. The brand created over 278 glossary pages for topics relating to its product, which altogether generate 45K visits per month. Deel leaned into international SEO, with language-specific subdirectories and a different content strategy for each region. The brand also optimizes for featured snippets, resulting in over 40K featured snippets.