HOW TO CREATE A CUSTOM 404 PAGE IN WORDPRESS + EXAMPLES

Summary from the TLDR Marketing newsletter

Custom 404 pages can improve the user experience by helping users find what they need and are an opportunity to reflect your brand. This article walks through 3 methods to create a custom 404 page in WordPress, including the Theme File Editor, Page Builder, and 404 Page Plugins. It also includes best practices for 404 pages and examples from real brands.