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TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.
Customers in the United States can now shop alongside their favorite creators, brands, and celebrities on Amazon Live's new interactive, shoppable, and free ad-supported (FAST) channel on Prime Video and Freevee. While watching the new channel, customers can open the Amazon Shopping app on their phone, type “shop the show” into the search bar, and they'll be directed to a carousel highlighting featured products they see on TV in real time.
This piece highlights 3 brands that saw increased results when they started sending more emails to their customers. When Aura Bora shifted its focus from acquisition to retention, it doubled its brand emails while maintaining engagement and exceeded revenue forecasts. Proozy used AI for personalized, high-volume campaigns, tailoring deals to customer preferences. This led to a 120%+ increase in SMS click rates YoY. Linksoul reduced unsubscribes by integrating SMS and email flows, which resulted in an 80%+ revenue boost.
Introducing automation into influencer marketing workflows is a thin line to walk because it's a relationship business. Creators like to feel special, valued, and noticed. Tasks you should not automate include sending collaboration offers, negotiating deals, giving feedback, and doing outreach. Meanwhile, for tasks like onboarding, tracking content, and answering FAQs — that's when tools like Modash, Chatbots, Social Snowball, or Trello play a critical role in streamlining repetitive workflows.
A templated prompt to find high-intent keywords relevant to an existing landing page and then organize them into themed ad groups. The process requires you to upload a PDF of your landing page to ChatGPT.
The recently launched Adobe Express mobile app incorporates gen AI to empower users to effortlessly create captivating visuals and videos with advanced editing and scheduling functionalities. The app has a free version and a $10 per month Premium membership.
This post shares a template of a content brief used at Insider. The template connects the dots between strategy and execution and ensures the content team has everything they need to work on a project. The content brief should be approved by Product and Marketing before it lands in the hands of the Content team. This eliminates hours of back-and-forth edits.
The most notable strategy secret of Trader Joe's is the brand's willingness to leave money on the table. Its competitors offer online shopping and generate a significant amount of revenue from it, but Trader Joe's chooses not to. This is an intentional choice to prioritize long-term competitive advantage over a commercial opportunity. The brand's core strategic angle comes from its in-store experience, specifically the sense of surprise generated by its rotating selection of quirky products. This has led the brand to be the top grocery store in the U.S. in terms of revenue per square foot.
An effective referral program typically leads to higher lead quality, lower CAC, and higher LTV. The 4 types of these programs are user referral, affiliate referral, influencer referral, and value added referral. This article describes the pros and cons of each type of program and provides a best-in-class example of each.
TikTok Lite, a slimmed-down version of TikTok, lets users earn up to $1.06 USD per day by watching videos, liking content, and following content creators.
From Pot Noodle's controversial ‘slurping ad' to Andrex's frankly bizarre ‘post-poo' euphoria spot — experts critique 7 of Britain's most weird and attention-grabbing campaigns.
Create a detailed mind map or other visuals with the “Diagrams: Show Me” GPT.