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Many businesses feel pressured into tapping into every holiday without having a specific reason. It’s important to build an annual cultural calendar and choose the moments that are most relevant to your brand and audience. While small businesses may lack the resources of larger corporations, they can still leverage psychological tricks like emotional attachment and brand association to showcase their brand in a new light during holidays like April Fools’ Day.
The demand for user research is growing as brands face uncertain times and aim to mitigate risk in their strategies. Non-researchers, such as marketers and product designers, are increasingly conducting user research. This research democratization results in a greater impact on decision-making. New AI tools are allowing teams to scale their user research by automating analysis, transcription, and other tasks.
This post describes an optimal Meta Ads account design for a US-focused subscription app. The account foundation is built on Manual App Ads and all ad sets use bid caps. Trial conversion tends to be low for younger audiences, so users ages 18-24 are excluded on an account level and there is limited spend on users aged 25-34. To reach the goal of targeting older audiences, the account prioritizes Facebook Feed as the top placement, followed by IG Feed for scale.
Your LinkedIn headline is a big part of your first impression online. This guide shares a step-by-step process, best practices, templates, and examples to enhance your profile's impact and engagement.
Discord is introducing Sponsored Quests as a cautious step into the realm of advertising. It offers PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord. Companies like LucasFilms and Epic tested it last year. The launch marks a departure from Discord's long-standing anti-ad stance as it used to be one of its key differentiators from traditional social media platforms.
This article breaks down the author’s experiment of posting PDF carousels daily on their LinkedIn profile for 6 days. Results showed that a combination of visuals with concise and insightful text performed the best. Slides that broke down complex ideas into digestible visuals and bullet points captured more attention. The carousels also fostered many in-depth discussions and personal stories shared by the audience via the comment threads. The author found that the payoff in engagement and visibility justified the upfront investment in design (via Canva).
Liquid Death’s absurdist, anti-corporate persona has redefined the boundaries of social media. By positioning water as an alternative to alcohol in music venues and bars, the brand has connected with a counterculture audience drawn to its edgy, provocative imagery and messaging. Liquid Death’s multifaceted social content strategy prioritizes traditional high-quality video ads with user-generated content, influencer collaborations, and behind-the-scenes glimpses over overt advertising.
71% of customers are confident in using AI to virtually try on products before buying. This indicates the potential for AI to streamline decision-making processes in online retail. The top generative AI use cases consumers look forward to are automating product filters based on customer needs, creating customized items, and summarizing product reviews.
Benchmarks show that more than half of companies fell short of their revenue goals last year, suggesting that companies should immediately invest in marketing and sales to avoid a soft performance in 2024. Companies have been struggling to predict pipelines accurately and accelerate sales cycles. The trend was observed across various business segments and is expected to continue throughout the year.
From X's 'transparency' stunt to Oreo's cookie 'divorce', April Fools' Day saw many brands testing the limits of humor.
Marketplace sellers and smaller brands are gaining access to Walmart’s on-site display advertising through the company’s self-service ad platform beginning this month.
A table that outlines the goals and tactics of each marketing funnel in the TOFU, MOFU, and BOFU stages.