THE APRIL FOOLS VIRALITY PLAYBOOK FOR FEARLESS MARKETERS

Summary from the TLDR Marketing newsletter

This post describes 5 creative ways to generate buzz on April Fools' Day this year. April Fools brings creative freedom for marketers that other holidays don’t. Some brands have launched fake physical products, such as Google’s “smart” tulip or Duolingo’s in-person push notifications. Launching an impossible feature can also generate buzz, such as Tinder’s “height verification tool.” Making an intentional “mistake” is also an option, for example, Warner Bros' “leak” of its Detective Pikachu film on YouTube.