HOW TO RUN AN EFFECTIVE YET MANAGEABLE B2B BLOG STRATEGY

Summary from the TLDR Marketing newsletter

This guide walks through how to define your B2B blog strategy and 7 steps for implementing it. The strategy should clearly define who the target audience is, whether it's for generating leads or traffic, if it will be SEO-focused, and how the content will be produced. When implementing the strategy, determine a posting frequency that prioritizes quality over quantity. The strategy should also guide which sources to generate content ideas and whether you want to optimize existing content instead of creating something new.