THANKS TO GENERATIVE AI, ADVERTISING’S BUSINESS MODELS WILL BE REINVENTED

Summary from the TLDR Marketing newsletter

AI-enabled marketing today accounts for nearly 45% of all advertising globally. By 2032, AI will influence 90% of all ad revenue. Agencies are facing pressure to adapt or risk irrelevance. This is leading a shift towards value-based pricing models, where costs are determined by the value of services provided to the advertiser.