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Microsoft is injecting pop-up ads into Google Chrome to push users to switch to Bing, a move reminiscent of previous malware-like notifications. Despite assurances of choice, Windows users are frustrated with Microsoft's aggressive promotion tactics. There is currently no easy way to opt out permanently.
AI-enabled marketing today accounts for nearly 45% of all advertising globally. By 2032, AI will influence 90% of all ad revenue. Agencies are facing pressure to adapt or risk irrelevance. This is leading a shift towards value-based pricing models, where costs are determined by the value of services provided to the advertiser.
This post describes 5 creative ways to generate buzz on April Fools' Day this year. April Fools brings creative freedom for marketers that other holidays don’t. Some brands have launched fake physical products, such as Google’s “smart” tulip or Duolingo’s in-person push notifications. Launching an impossible feature can also generate buzz, such as Tinder’s “height verification tool.” Making an intentional “mistake” is also an option, for example, Warner Bros' “leak” of its Detective Pikachu film on YouTube.
This guide walks through how to define your B2B blog strategy and 7 steps for implementing it. The strategy should clearly define who the target audience is, whether it's for generating leads or traffic, if it will be SEO-focused, and how the content will be produced. When implementing the strategy, determine a posting frequency that prioritizes quality over quantity. The strategy should also guide which sources to generate content ideas and whether you want to optimize existing content instead of creating something new.
With how quickly things are changing in tech, marketing playbooks are quickly becoming relics. This article covers an alternative: the RINse and Repeat framework. The first critical step is building a rich understanding of your customers and market with a narrow-to-broad-to-narrow approach. Next, generate novel ideas for campaigns that capture attention in new ways, including new channels you haven’t tried yet. Lastly, narrate the impact and avoid over-indexing on conversion metrics that often under or overstate campaign success.
The Getty, a renowned art museum in LA, has made nearly 88,000 art images available for free download under Creative Commons Zero, allowing users to copy, modify, distribute, and use the works for commercial purposes without permission.
LinkedIn is aiming to spark conversations and deepen relationships through gaming, following a trend of non-gaming platforms incorporating games for increased traffic. Its early efforts include games called Queens, Inference, and Crossclimb. Puzzle-based casual games have been one of the most popular categories in the space among mobile users.
The purpose of a homepage is to drive potential customers to take action, but oftentimes the page is less clear than it should be. The four most common reasons for unclear homepage messaging are speaking to multiple audiences at once, choosing the wrong sales champion, sharing multi-order benefits, and using vision messaging. This article walks through how to build an effective homepage, covering how to choose your audience, position your product, and uncover your key value propositions.
Tangential SEO explores keywords beyond your core business, broadening your audience reach and offering unique content opportunities. It offers benefits like press coverage, expanded brand awareness, and reduced content fatigue. Brands are likely to face less fierce competition for tangential keywords. To uncover tangential keywords, use techniques such as mind mapping, leverage AI tools, and mine insights from platforms like Reddit.
Major brands such as McDonald’s are investing in anime to build goodwill among its diverse and growing Gen Z audience.
Testing is crucial, but dividing your audience for A/B tests or creating numerous campaigns can impact results. Stay proactive and manage expectations to avoid discarding the winning alternative due to lower performance in tests.