SEMRUSH’S 2024 AI CONTENT MARKETING REPORT

Summary from the TLDR Marketing newsletter

Over 2.6K SMBs use AI for content marketing and/or SEO. 2 in 3 use AI tools for this purpose. The most common use cases are researching content ideas, rewriting and paraphrasing text, and writing content from scratch. 79% of businesses report an increase in content quality and 65% report an improvement in SEO performance when using AI. This report contains more data on AI usage as well as 70 AI prompts for SEO.