LINKEDIN AUDIENCE DEEP DIVE PRODUCES 26% PIPELINE GROWTH

Summary from the TLDR Marketing newsletter

Cognism increased its pipeline by 26% by adjusting LinkedIn Ads to target job functions instead of job titles. Its team started by refining their ICP and identifying exclusions based on industry, job title, and more. Based on this, they created specific segments from their ICP to pursue. This resulted in an increase in engagement rate, pipeline, and impression share among their targeted accounts.