2024 SOCIAL MEDIA INDUSTRY BENCHMARK REPORT

Summary from the TLDR Marketing newsletter

This report covers the overall key social media benchmarks for 14 industries including beauty, home decor, and tech. TikTok engagement rates dropped by about 50% this year, but the platform still has the best engagement rate overall. Engagement rates declined about 20% on X compared to last year. Almost every industry earned high engagement rates from holiday-hashtagged posts.