Daily Edition · Page 11

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TREECARD’S 1,027% SURGE WITH TIKTOK SPARK NATIVE ADS

TikTok Spark Ads are a native ad format that allows brands to use organic posts as advertisements. Treecard, a free app that plants trees, split its Spark creatives between two campaigns: one for testing and one for the best performers. Its team leveraged TikTok’s Video Insights to decipher which words, actions, images, and sounds were boosting the app’s installations and fed its findings back to creators to produce new content. This resulted in app installs skyrocketing by 1,027% and spend per app install decreasing by 63%.

TEMPLATE FOR A CLEAR HOMEPAGE

A breakdown of eWebinar’s homepage overhaul. The hero highlights the key product capabilities. Below contains the ‘problem section’, which lays out the exact problem the product solves. The ‘solution intro’ positions the product as the painkiller to the problem stated above. The last section should include the top 3 value propositions that show how to solve the problem above. Ideally, this section also serves as a product demo.

HOW TO DO CONVERSION FUNNEL ANALYSIS LIKE A PRO

Mastering the art of conversion funnel analysis can help marketers pinpoint where potential customers drop off, capitalize on successful channels, and empower teams with actionable insights. This article covers the importance of conversion funnel analysis, the stages of the funnel, and practical tips for improvement. It provides real-world examples across industries and introduces key metrics and advanced tools for effective analysis.

SUBSTACK NOW LETS WRITERS CURATE A ‘NETWORK’ OF RECOMMENDED PUBLICATIONS FOR THEIR SUBSCRIBERS

Substack is introducing a new peer-to-peer recommendation system. It is allowing writers to curate and share lists of publications for their readers to subscribe to. This shift aims to move away from centralized discovery and empower writers to expand their reach while fostering a sense of community. The system allows users to opt into recommended networks and access content from multiple writers, potentially increasing engagement and subscriptions.

THE FLYWHEEL THAT’S GETTING KEVIN INDIG CLOSE TO HIS $1M/YR GOAL

Kevin Indig, known for his newsletter Growth Memo, shares tactics for indie hackers. He emphasizes the importance of community engagement and ambassadorship, encouraging individuals to identify influential figures in their industry and provide them with value to promote their products. He also suggests building referral loops into products to facilitate organic growth and advocates for systematically testing various strategies and hypotheses to stand out in competitive markets.

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