TREECARD’S 1,027% SURGE WITH TIKTOK SPARK NATIVE ADS

Summary from the TLDR Marketing newsletter

TikTok Spark Ads are a native ad format that allows brands to use organic posts as advertisements. Treecard, a free app that plants trees, split its Spark creatives between two campaigns: one for testing and one for the best performers. Its team leveraged TikTok’s Video Insights to decipher which words, actions, images, and sounds were boosting the app’s installations and fed its findings back to creators to produce new content. This resulted in app installs skyrocketing by 1,027% and spend per app install decreasing by 63%.