Parse notes
The influencer marketing market in the US is expected to reach $19.8B in 2024. This is 13% larger than the $17.4B in 2023. Collabstr, an influencer marketing marketplace, reported that female creators make up 70% of its 80,000 influencer profiles. Instagram and TikTok each make up 42% of paid collaborations on Collabstr while YouTube holds a surprisingly low 2% share.
The evolution of the mobile gaming landscape has brought with it a new type of mobile gamer known as “the modern gamer”. These gamers are characterized by a quest for immersive, social, and innovative experiences. Publishers have had to adapt their growth strategies to meet the expectations of this new demographic. This report covers stats around how users engage with mobile games and an overview of how to successfully market your game. The tips could be applied in almost any vertical.
This post analyzes the email and SMS marketing strategies of Glossier, a beauty and skincare brand. The author shares observations from a personal 32-day interaction with the brand’s marketing communications - a total of 19 emails. The high cadence of sends is a normal experience with most larger brands. It’s their way of staying top-of-mind with subscribers.
Shopify ‘Audiences’ is a data-sharing, machine-learning co-op that gives participating Shopify Plus merchants an edge in digital ads. It uses first-party data from participating e-commerce sites to create custom ad-targeting audiences for Meta, Google, Pinterest, TikTok, Snapchat, Criteo, and other large platforms. Shopify rolled out a significant update to Audiences 2.2 last month, with some sellers reporting a 50% drop in acquisition costs.
This post contains the top 10 apps in the GPT store, 8 of them being in the visual category. “Diagrams: Show Me” creates mind maps, flow charts, and diagrams. “Video GPT by VEED” generates videos for YouTube, IG, and TikTok. “Write for Me” writes tailored, engaging content with a focus on quality, relevance, and precise word count.
There are several reasons why prospects don't buy - they can all be boiled down to being afraid of taking risks. A person's current situation might be painful, but it's familiar, and they can avoid possibly making a bad decision on something new. You can address and overcome prospects’ risk aversion with guarantees, free trials, case studies, allowing them to talk with existing clients, and educational content.
US consumers are altering their shopping habits, buying fewer items but spending more. The trend has been observed across various consumer packaged goods categories despite an increase in shopping frequency. This study reveals a decline in volume across grocery, personal care, and household products, prompting CPG companies to reassess their strategies. Some recommended strategies include reassessing pricing and promotion strategies, doubling down on brand loyalty, and adjusting the supply chain to the new demand.
Ethnic representation among marketers dropped last year, reversing a years-long trend that saw diversity on an upward trajectory.
Google has acknowledged a technical glitch that led to overcharging advertisers and has committed to issuing credit refunds to those affected. The error affected a small number of campaigns within Display and Video 360 from July to December.
Despite the monthly subscription fee, the verification didn't notably impact follower growth.
Over 75% of traffic from X to its advertising clients' websites during the weekend of the Super Bowl was fake.