The Daily Index — Monday, January 29, 2024 · TLDR Index

HEADLINES & TRENDS

TLDR Founders

TLDR Founders

VERTICAL SOFTWARE 2.0

Vertical software has become more of a thing over the past few years. These companies build for a singular or niche audience, allowing them to tailor their offerings. VCs have often pushed back, saying that by going niche, they're shrinking the market they're selling to. We’re still early in vertical software and fintech, adtech, and logistics support are still relatively untapped opportunities.

medium.com · 7 min

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YOUR VC JUST QUIT HER FUND! WHAT A GOOD CEO SHOULD DO NEXT

Written in 2019, this article seems particularly relevant today. We’re seeing a lot of dynamism in VC – the winding down of funds, GPs leaving bigger funds to start their own, and partners jumping to the operator side – how should you react as a founder if your champion at a firm leaves?

hunterwalk.com · 7 min

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THE FINTECH UNICORNS LIKELY TO GO PUBLIC

Here are 10 US venture-backed enterprise fintech unicorns with a high likelihood of going public.

pitchbook.com · 3 min

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FIVE “CONS” TO ADDING A FREE EDITION

A free tier can be a great option for your startup. Companies like Slack, Zoom, and Canva have had huge success here. However, it’s not going to solve all your user acquisition problems. If you don’t already have a lot of eyeballs on your website or product, turning on a free tier won’t change that. Free tiers are a way to convert the traffic you already have, but only when you know how to convert the traffic to paid.

saastr.com · 3 min

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GAMIFICATION: A NEW ERA IN WORKPLACE EXPERIENCES

As companies of all sizes embrace hybrid work, they’re turning to gamification to help boost productivity within certain domains, like onboarding, training, and collaboration. Gamification attempts to improve engagement and encourage creativity by adding an element of fun to the task, like winning awards or completing questions.

hackernoon.com · 6 min

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PICK ONE AND OWN IT

Here’s a probing question that invites a useful thought experiment – if your company could have only one single advantage over the competition, what would it be? The answer to this question could have a cascading impact on your prioritization and competitive positioning.

longform.asmartbear.com · 9 min

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AD ROAST (PRODUCT)

The cost-effective way to improve ads.

adroast.com

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SELLSCALE (PRODUCT)

Get instant feedback on your sales emails.

sellscale.com