TLDR Index
TLDR Marketing

TLDR MARKETING 2024-01-26

5 sections13 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

7 AWE-INSPIRING EMAIL COPYWRITING EXAMPLES

A look at emails from 7 different e-commerce brands, including BAGGU, Sonos, and Allbirds. The author breaks down how each brand uses different copywriting strategies to align with audience values, address pain points, and leverage seasonal trends. Each example demonstrates the importance of crafting compelling narratives and personalized messages to engage subscribers.

drip.com7 min read

HOW WE TURNED AN OPPORTUNISTIC SIDE HUSTLE INTO AN 8-FIGURE BUSINESS

This article discusses the key marketing strategies that helped Custom Neon, a neon sign company, grow to almost $1M in sales per month. Strategies include testing the market through ads before even starting, relying on user-generated content to populate their social media pages and website, partnering with SEO experts for rebranding, and shifting focus to the B2B market during the pandemic.

buffer.com5 min read

03RESOURCES & TOOLS

WHY KEYWORD RESEARCH TOOLS GIVE SUCH DIFFERENT NUMBERS

Google Keyword Planner (and related tools such as Keywords Everywhere) provide data on the inputted keyword clustered with other similar terms. Ahrefs uses Google Keyword Planner data but attempts to ungroup the keyword clusters and refine search volumes using additional data sources. SEMrush uses its own algorithms to come up with another different number, but often ends up closer to Ahrefs than KWP. Consequently, for the term "Jigsaw Puzzle" you will see 40.5k volume in Google Keyword Planner and 21k volume in Ahrefs.

linkedin.com1 min read

EMAIL INSPIRATION: 16 PLACES TO LOOK FOR EXAMPLES

Litmus consolidated a list of 16 sources for email inspiration and ideas. Sites like Just Good Copy, Good Email Code, and Email Love contain a curated library of design-led emails, emails with great copy, and clean email code. Other email sources include Pinterest boards covering email designs by Campaign Monitor and WebTek.

litmus.com16 min read

TOP 24 CHEAT SHEETS OF 2023

A curated list of cheat sheets that cover marketing, AI, productivity, and more. The marketing ones include LinkedIn Growth, Facebook Ads, and creator tools.

linkedin.com1 min read

04MISCELLANEOUS

GROWTH. WHAT ARE YOU AND WHERE DO YOU BELONG?

The Growth function in an organization is often misunderstood in terms of what it does and where it should fit among teams. Growth is typically the glue between Marketing and Product to fix the activation gap – the area between new user acquisition and product feature use. It’s often organized under Marketing or Product, but it works best when combined with the Product function. Ideally, all teams understand growth and actively work towards it, regardless of the org structure.

leahtharin.com8 min read

HOW JOSH CELLARS IS RESPONDING TO ITS NEWFOUND VIRAL FAME

Social memes centered around Josh Cellars' wine went viral last week. Its Chief Brand Officer noted the enthusiastic response, especially from the brand’s predominantly female team. This led to an increase in social media engagement and sales despite the typically quiet January period for the alcohol industry. Josh Cellars revived its social media presence and even returned to X - it hasn’t posted on the platform since 2019. The company is hoping to keep social capital up with collaborations and a new social strategy

marketingbrew.com3 min read