THE BASICS OF FIGHTING CHURN

Summary from the TLDR Marketing newsletter

The best way to reduce churn is to make sure you get users to adopt your product and see the value quickly. It’s critical to understand the “natural length” of the problem your product solves for your customers. It can tell you how significant your churn problem is and how to fight it. Collect the actual reasons why people are canceling and segment this data by account age. Next, reduce “unintentional” churn as much as possible, which entails solving payment processing or technical issues. Finally, build appeasements into your cancellation flow to prevent customers from leaving.