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Marketers are increasingly relying on AI to predict user behavior, analyze data, and create personalized campaigns in the absence of third-party cookies. The value of first-party data has increased, and AI enables efficient handling of large datasets. AI plays a crucial role in contextual advertising, providing hyper-contextual relevance and real-time ad matching based on content analysis.
Apple has updated its App Store rules in compliance with a court order related to the Epic Games-initiated antitrust case. The update allows developers to promote alternative payment methods for in-app purchases and subscriptions. There is a complex application process for including external links. Apps participating in Apple’s Video Partner and New Partner programs are excluded from using Link Entitlement. These rule updates will affect the in-app monetization and user experience.
This post covers impactful tips to make your writing convert better. Writers should understand their target audience on a deep level, including their specific pain points, desires, and interests. Content should address the strategies users have tried that don’t work, rather than just covering the solution. It should also be tailored to the platform it's on — a great blog post looks and sounds different from a Tweet.
This article shares 3 tips on increasing customer engagement with personalization: use prospects' first names when communicating, target prospects based on interests and context instead of demographics to better address their needs, and automate responsive triggers to personalize the customer journey with low effort.
Gen Z is reshaping the digital landscape with a mobile-centric lifestyle. They spend around 3.5 hours per day across various platforms like Instagram, YouTube, and TikTok and prefer micro-communities and purpose-driven brands. This article shares 7 types of content that captures Gen Z's attention, including relatable humor, UGC, and captivating visuals like memes and short-form videos.
Learning to pitch well can help you get execs to fund your product, get investors to back your startup, and get customers to buy your offer. Start your pitch with the customer’s problem and support it with a story or data. Show how customers struggle to address their problem with existing solutions, followed by how your product delivers what they need. Drive this home by painting the customer’s dream outcome. Finally, explain why you’re the right person to solve this problem and why it should be done now.
An analysis of every email Lemme, a vitamin and supplement line by Kourtney Kardashian, sent in October 2023. This post shares a summary of 14 emails, components that were done well, and areas for improvement.
The best way to reduce churn is to make sure you get users to adopt your product and see the value quickly. It’s critical to understand the “natural length” of the problem your product solves for your customers. It can tell you how significant your churn problem is and how to fight it. Collect the actual reasons why people are canceling and segment this data by account age. Next, reduce “unintentional” churn as much as possible, which entails solving payment processing or technical issues. Finally, build appeasements into your cancellation flow to prevent customers from leaving.
Businesses often think their only competitors are other brands in their category. This post contains an exercise to identify your true competitors. First, brainstorm all possible reasons why a person buys from you, including practical solutions, emotional needs, and the purchase context. Next, identify all of the possible solutions for each of those needs. You will then gain a full list of competitors you can frame your business against.
Lack of clarity on marketing problems among founders often leads to an avoidance of root problems. Marketing problems go beyond surface-level ones, including structural, strategic, and product issues. Structural problems are related to internal processes, systems, and team members. Strategic issues stem from market misalignments including position, offer, and message. Product matters come from product capabilities that are not compelling for the target audience.
Many websites force their visitors to input their email addresses before they can use the live chat, but it’s an unnecessary friction point that can cost you sales.
A round-up of updates from social platforms this week. Sources are linked in the post’s comment thread.
Spotify’s “Daylist” is a singular playlist that updates and changes to reflect your listening habits at different times of the day. This feature launched in September 2023, but it has been going viral this week on Instagram.