HOW TO FIND YOUR TRUE COMPETITORS

Summary from the TLDR Marketing newsletter

Businesses often think their only competitors are other brands in their category. This post contains an exercise to identify your true competitors. First, brainstorm all possible reasons why a person buys from you, including practical solutions, emotional needs, and the purchase context. Next, identify all of the possible solutions for each of those needs. You will then gain a full list of competitors you can frame your business against.