The Daily Index — Friday, January 5, 2024

NEWS & TRENDS

TLDR Marketing

GOOGLE CHROME STARTS BLOCKING DATA TRACKING COOKIES

Google has finally started experimenting with a new Chrome browser feature that disables third-party cookies. It is available to 1% of global users (30M users) initially. The change is part of an effort that Google claims is aimed at increasing privacy. However, critics argue that it may adversely affect publishers’ revenue streams and that it primarily benefits Google.

bbc.com · 2 min

TLDR Marketing

WHY EXPERTS ARE CONCERNED ABOUT META’S NEW LINK HISTORY FEATURE

Meta’s new Link History feature aims to help users recall visited links. However, it is creating concerns due to the substantial data collection involved. Despite Meta promoting it as user-friendly, apprehension is rising over the automatic tracking of every clicked link, potential advertiser access, and lack of clear opt-in procedures.

fastcompany.com · 3 min

TLDR Marketing

HOW TO DESIGN A REFERRAL PROGRAM

Referral programs, such as the common “give $5, get $5”, are acknowledged for their initial effectiveness in user acquisition. However, their impact diminishes over time. This article advises prioritizing sustained value creation through viral features and growth engines. It delves into the structural components of referral programs, covering elements like the ‘ask’, target audience, incentives, and program metrics.

andrewchen.com · 10 min

TLDR Marketing

STEP-BY-STEP PLAYBOOK FOR MAKING $$$ WITH EMAIL MARKETING

This post outlines an email marketing playbook for e-commerce brands. It covers audience segmentation, mobile responsiveness, automated email flows, effective CTAS, and more. It also breaks down each email tip into actionable steps.

linkedin.com · 2 min

TLDR Marketing

CREATING SIGN-UP PAGES THAT CONVERT

This article details the essentials of creating effective sign-up pages, offering 14 examples and practical advice. The comprehensive guide emphasizes the importance of elements like clear headlines, minimalistic forms, and compelling calls-to-action, aiming to streamline the sign-up process and enhance user experience.

unbounce.com · 44 min

TLDR Marketing

7+ RECOMMENDED TOOLS FOR GETTING STUFF DONE IN 2024

Coda is useful for managing projects, organizing meeting notes, and handouts. It works like Google Docs, but you can embed videos, maps, social media posts, and more. Day One is a free app for digital journaling. It’s good for keeping separate personal, reading, and work journals. Arc is a browser that’s good for creating separate spaces for distinct projects. BeeDocs 3D, Genially, and Venngage are good for creating compelling interactive timelines that are shareable.

wondertools.substack.com · 3 min

TLDR Marketing

10 FREE COURSES TO BUILD YOUR ONLINE BUSINESS

This post contains 10 online courses from schools like Harvard, MIT, and Stanford that range from 4-8 weeks. Examples include Strategic Social Media Marketing offered by Boston University, Applied Storytelling from Davidson, and the Art of Persuasive Writing from Harvard.

linkedin.com · 1 min

TLDR Marketing

5 KEY LESSONS LEARNED FROM HIRING CONTENT WRITERS

This article provides tips and strategies for effectively outsourcing quality writers. These include establishing an efficient filtering process with a Google Form and SOP, utilizing websites like ProBlogger and LinkedIn for recruitment, and employing content outlines for clarity in assignments.

indiehackers.com · 4 min

TLDR Marketing

HERE’S HOW THREE PEOPLE IN THE AD INDUSTRY ARE USING AI

An agency exec, a creative engineer, and a data analytics expert share how they are leveraging AI in their daily work. The agency exec uses generative AI for compliance, innovation, and global tech infrastructure. The creative engineer employs AI for image creation, foreseeing its evolution to enhance creative communication. Lastly, the data analyst heavily relies on AI for code-related tasks.

marketingbrew.com · 7 min

TLDR Marketing

BRANDED SEO TACTICS FOR AI-POWERED SEARCH

Branded search under Google’s Search Generative Experience is more complex and less straightforward for brands. Use a branded subreddit, knowledge base content, and UGC videos to improve results.

practicalecommerce.com · 3 min

TLDR Marketing

TREND-HOPPING CAN LEAD TO BRAND FAILURE ON SOCIAL

Jumping on social media trends without assessing their brand value and enduring impact can result in failure and wasted time.

convinceandconvert.com · 4 min

TLDR Marketing

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