HOW TO DESIGN A REFERRAL PROGRAM

Summary from the TLDR Marketing newsletter

Referral programs, such as the common “give $5, get $5”, are acknowledged for their initial effectiveness in user acquisition. However, their impact diminishes over time. This article advises prioritizing sustained value creation through viral features and growth engines. It delves into the structural components of referral programs, covering elements like the ‘ask’, target audience, incentives, and program metrics.