TLDR Index
TLDR Marketing

TLDR MARKETING 2023-12-22

5 sections14 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

INCREASE REVENUE WITH A SECOND CTA THAT ADDS MULTIPLE PRODUCTS TO THE CART

Instead of displaying a “buy more and save” offer and letting customers select the product quantity to reach it, try using a second “add to cart” CTA to encourage larger orders. The CTA should include the text of the offer and add the exact product quantity needed to qualify for it. Using this tactic can lead to a 13% increase in average revenue per user when compared to a page variant showing just the offer and a single CTA.

cxl.com2 min read

10 DO-IT-YOURSELF SEO TASKS

Many companies can and should do some SEO work in-house. Keyword research is not only used for optimizing pages to rank – it also helps you understand your customers’ wants and needs. Internal linking is critical to organic search visibility and is easily scalable with content widgets. Creating genuinely useful content helps with SEO and potentially has other marketing applications. This article contains ChatGPT prompts to make each of these tasks more efficient.

practicalecommerce.com6 min read

03RESOURCES & TOOLS

GOOGLE AD EXTENSIONS: 12 ASSETS TO ENHANCE YOUR CAMPAIGNS

Google Ad Extensions (aka ‘Assets’) are optional content pieces that provide searchers with more information, making your ads more appealing. This guide reviews both automatic and manual extensions and shares best practices on how to use them. The 12 assets include Sitelink, Callout, Location, and more.

semrush.com9 min read

DRIP’S 2024 CONTENT CALENDAR TEMPLATE (GOOGLE SHEET)

This marketing template includes holidays, national days, and resources to prepare for seasonal campaigns. It includes helpful notes on differences in holiday dates globally, as well as several heritage months to consider. The link will require you to make a copy in Google Drive.

docs.google.com

SOLOIST: WEBSITE CREATOR

Soloist is a simple and free website creator that uses GenAI to compose a website based on a few simple inputs. It’s designed to help solopreneurs and SMB owners. Its template includes useful features like a client contact form, review import, booking, and SEO optimization.

soloist.aiTool

04MISCELLANEOUS

HERE’S WHAT WENT WRONG AND HOW I’D SAVE ALLBIRDS

Allbirds were once the “it” shoes. It expanded its product line too fast and scaled beyond its core customer base. Instead, it should’ve focused on its first shoe, which was a success and even deemed as “The World’s Most Comfortable Shoes” by Time Magazine. Allbirds only has 15% aided brand awareness in the US, which implies that it has a communication problem. Ways it could amplify its brand include making co-founder Tim Brown the face of the brand, collaborating with influencers to promote a lifestyle, and creating long-form education campaigns around key sustainability initiatives.

twitter.com3 min read

THE UPCOMING 2024 BLOODBATH IN SAAS

Misunderstanding the difference between acquisition and growth will cost you revenue in 2023 – but in 2024 it will cost you your business. The current AI boost to productivity will mostly bring competition but not more market size, which means generic messaging or lackluster products won’t be able to survive. Brands need to focus on growth holistically, which means thinking beyond acquisition metrics alone.

leahtharin.com14 min read

'ACTIVE LISTENING': THE CONTROVERSIAL NEW AD TARGETING TACTIC

CMG, a marketing company, raised concerns after claiming it could listen to customers through smartphones, smart speakers, and other devices for targeted advertising. Through Active Listening, it was able to capture keywords or targets and provide that information to businesses. CMG claims the practice is not illegal, but it may not be ethical and it is unclear how customers would perceive brands using that tactic. This article contains the original announcement from CMG.

cmswire.com6 min read