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TikTok is on track to potentially claim the majority of ad budgets that marketers targeting Gen Zers are diverting from linear TV in 2024. In-game advertising will be the fastest-growing media channel. Ad agencies are anticipated to permanently integrate AI into all their operations next year.
Fashion companies are set to revive brand marketing in 2024, steering away from the dominance of performance marketing. With increased privacy regulations and higher costs, 72% of fashion marketers plan to spend more on brand advertising to engage shoppers. Other trends gaining traction are identity revamps to cater to younger generations, an increase in storytelling and emotional affinity, and a focus on cross-funnel strategies in developing long-term brand stories.
HubSpot uses a Hierarchy of Customer Delight framework to ensure it meets its users’ needs. Survival and support are at the foundation—it’s making sure the product works and providing support if something goes wrong. The next level is community and making customers feel seen and heard. The highest level of the hierarchy is understanding what motivates your biggest fans and enabling them to become even better versions of themselves. For example, HubSpot enables passionate customers to "become their final form" by having them teach boot camps for HubSpot Academy.
Companies often leave money on the table by setting prices solely based on costs. An alternative to that is to use Value-Based pricing, where the price is set by the value to the end customer. 'Value Walks' is a method to define the price based on how much customers value your product. Starting from the price of the next best alternative (NBA), you can add or remove a certain dollar amount depending if your features are better or worse than the NBA.
This post contains 8 core elements for structuring a LinkedIn ads campaign for a B2B SaaS company. It includes objective, targeting, ad format and placements, conversions, budget, bidding, ad visuals, and metrics.
Link-building tools help marketers research potential link opportunities and reach out to owners, editors, or content managers. This article reviews 15 tools, lists key features that set them apart, and provides pricing options in addition to links for a free trial or sign-up.
This post contains 100 characters that can be used on ChatGPT, from Jerry Seinfeld to Don Draper to Indiana Jones - just add “Write like [insert character]” at the start of the prompt.
Good display ads capture attention and can translate into more clicks or actions. Examples include LinkedIn focusing on recruiting pain points, Spotify employing the power of FOMO, and Asana showcasing measurable benefits through key data points.
Shopify went from $1.5 to $5.6 billion in annual revenue in 3 years. It did this by addressing a booming industry with an affordable option, including a trial. It also reduced the "Time to Value" to increase activation and retention rate. Passive buyers were converted into active ones through educational content. Finally, it implemented a merchant-focused customer success strategy to activate the growth flywheel.
Resale platforms like GoodwillFinds and Poshmark are ramping up holiday marketing to earn a place on shoppers’ wish lists.
The emotional pull of an advertisement can make or break performance. Brands should test running static ads, each with an emotional message, to see which ones resonate best.
Political ad spend is expected to hit $15.9 billion, up 30% compared to the 2019-2020 election cycle. It’s poised to become the 10th largest singular ad market next year.