The Daily Index — Thursday, November 30, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE CAVES, AGREES TO PAY NEWS COMPANIES FOR CONTENT IN CANADA

Google struck a deal with Canada, agreeing to pay news publishers around $74 million for shared content, addressing concerns regarding the Online News Act. The agreement reduces Google's expected expenses from $127 million CAD to roughly $100 million CAD.

gizmodo.com · 2 min

TLDR Marketing

THE 5 NEXT BIG TECH INNOVATIONS IN MARKETING AND ADVERTISING FOR 2023

This list of companies consists of honorees in Fast Company’s Next Big Things in Tech awards for 2023. It includes fighting digital advertising fraud, using AI to lower the cost of creative ads, and a new generative AI platform that makes scalable content for enterprise brands in their own voice.

fastcompany.com · 3 min

TLDR Marketing

SHOW VALUABLE SECTIONS ABOVE ‘RELATED PRODUCTS’ ON PRODUCT PAGES

Users usually stop scrolling after seeing related products because they think the page has ended. Ensure customer images, UGC, product details, and benefits are included above the related products section. One section that’s appropriate to show below related products is reviews. Many users click on the ratings link near the product title and get auto-scrolled to see that section.

linkedin.com · 1 min

TLDR Marketing

CONTENT MARKETING CHEAT SHEET

This cheat sheet includes tips, tactics, and best practices for tackling your 2024 content marketing plan. It covers content planning, topic prioritization, on-page optimization tips, and contains a content update checklist. Save the image for better legibility.

linkedin.com · 1 min

TLDR Marketing

14 FREE MARKETING COURSES

Most social platforms provide educational resources that are great for brushing up your knowledge or learning something new. This list includes free courses from HubSpot, WordStream, Canvas, and Pinterest Academy.

linkedin.com · 1 min

TLDR Marketing

93 ONLINE ADVERTISING STATISTICS YOU NEED TO KNOW FOR 2024

This article includes a broad array of stats related to mobile advertising, specific social media platforms, and more.

semrush.com · 14 min

TLDR Marketing

WHY WEWORK DIED: LESSONS FROM THE PLIGHT OF A $47B LANDLORD

Despite positioning itself as the office space equivalent of Uber, the “taxi company that owns no cars,” WeWork was operating under a different – and unsustainable – business model. As it grew rapidly, it wracked up liabilities in the form of 15-year leases that were funded by fluctuating short-term tenancy. This was largely hidden until they filed to go public, after which their newly exposed financial statements drew widespread criticism. WeWork also suffered from overdiversification and a subsequent loss of focus on the core business.

howtheygrow.co · 24 min

TLDR Marketing

RESHAPING THE TREE: REBUILDING ORGANIZATIONS FOR AI

This article traces the historical evolution of organizational structures in response to technological advancements. It highlights the prevalence of “shadow AI use”, where individuals are incorporating AI into their work without official approval. The author suggests that companies should empower teams to experiment with AI and act swiftly to stay ahead in AI-driven work processes.

oneusefulthing.org · 7 min

TLDR Marketing

10 B2B CONTENT MARKETING EXAMPLES

This article outlines ten notable B2B content marketing examples, highlighting strategies used by prominent brands. From Zendesk's customer-centric approach to Adobe's visual content creation, it emphasizes the power of community-building, thought leadership, and user-generated content. It also encourages brands to focus on authenticity, engagement, and valuable content creation to foster growth.

marketinginsidergroup.com · 10 min

TLDR Marketing

STRATEGIES TO REACH PROFITABILITY WHILE KEEPING CUSTOMERS HAPPY

What to do when customers like your product and it’s growing, but it isn’t profitable.

amycmitchell.substack.com · 4 min

TLDR Marketing

NOT ALL SEO ISSUES ARE WORTH FIXING

Google Search Console sometimes flags things that actually aren't problems at all and are a waste of time to “fix.”

linkedin.com · 1 min

TLDR Marketing

MOST PROFITABLE COMPANIES IN 2023: U.S. VS. THE REST OF THE WORLD

The U.S. Postal Service generates more profit than Exxon Mobil or Samsung.

growandconvert.com · 10 min