TLDR Marketing · STRATEGIES & TACTICS
SHOW VALUABLE SECTIONS ABOVE ‘RELATED PRODUCTS’ ON PRODUCT PAGES
Summary from the TLDR Marketing newsletter
Users usually stop scrolling after seeing related products because they think the page has ended. Ensure customer images, UGC, product details, and benefits are included above the related products section. One section that’s appropriate to show below related products is reviews. Many users click on the ratings link near the product title and get auto-scrolled to see that section.