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THE DAILY INDEX

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NEWS & TRENDS

TLDR Design

GOOGLE LAUNCHES GENERATIVE AI TOOLS FOR PRODUCT IMAGERY TO US ADVERTISERS AND MERCHANTS

With Google's new AI-powered Product Studio, merchants and advertisers can use text-to-image AI capabilities to create new product imagery by simply typing an image prompt. Additionally, the feature enables users to change the background behind a product image or make more advanced edits, such as placing a product in a specific setting. It can also improve low-quality images without reshooting. All Merchant Center Next users in the U.S. can now take advantage of the feature, as well as Shopify users using Google and YouTube apps.

DESIGNING BETTER REVIEWS AND RATINGS UX

95% of users turn to reviews for information about how well a product meets their needs. Sadly, reviewing and rating UX often confuses and frustrates users instead of helping them. To improve these vital elements, you can display decimal ratings and total number of reviews, display a breakdown of the rating distribution summary by product attributes, allow users to mark helpful reviews, and even reward users for negative reviews.

TIPS FROM A MARKETING EXPERT ON HOW TO SELL YOURSELF AS A GRAPHIC DESIGNER

You need to be more than just a great designer in 2023. You also have to be able to sell yourself, keep up to date with social media, maintain your website, be your IT, be your HR department, network like crazy, and somehow find time to eat and sleep. Start by defining your target audience and what you are offering them. Forget the number of followers on social media and connect with creatives in real life, treat yourself like a client, and use AI as a tool, especially for the parts you aren’t confident about.

USER RESEARCH OFTEN TAKES TIME. HOW DO YOU MAKE IT WORK IN STARTUPS?

As a UX designer or researcher at a startup, it can feel like the team is sprinting down a path as fast as possible. You don’t get weeks to get user research done, you only get days. Instead of detailed spreadsheets with UX research data, designers should focus on getting the main message across, use the rainbow spreadsheet to make user research visible with color, and do the page-level notetaking with sticky notes to highlight problematic areas.

ART MATERIALISM: THE ART MOVEMENT HAPPENING RIGHT NOW THAT YOU NEED TO KNOW ABOUT

Art Materialism is a movement that celebrates physical art that uses unconventional materials in an era where so much art relies on AI and digital tools. Materials you wouldn't normally associate with the type of art it creates characterize the creations. Art Materialism's first nine artists are exhibiting their work at the Catto Gallery. The materials used include denim, packing tape, sneakers, car upholstery, scrap metal, wallpaper, tulle, crayons, and paint swatches.

THE SEATTLE SOUNDERS SEEK OUT A SLEEK, WATER-INSPIRED REBRAND

In honor of the Sounders’ 50th anniversary, the franchise sought the expertise of Athletics for a brand refresh in partnership with the Seattle-based design firm Column Studio and ad agency DNA. The brand evolution brief aimed to root the Sounders in a clearer sense of place, reconnect it with its 50-year heritage, and embed the club within the broader global soccer culture. In doing so, Athletics developed a guiding theme for the identity: “At the Water’s Edge.”

DISASTERS "VERY RARELY NOT A DESIGN FAILURE" SAYS EXPERT LUCY EASTHOPE

Leading disaster expert Lucy Easthope explains why she gets chills when architects work on disaster recovery pro bono. "What natural disasters have done over the years is simply cloak massive design failings," Easthope says. Architects working on projects subject to flooding or wildfires must maintain a mental balance that involves imagining, exciting, and innovatively pushing the boundaries of failure while simultaneously preparing for the worst.

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