The Daily Index — Monday, October 30, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

HUBSPOT AND TIKTOK ANNOUNCE LEAD GEN CRM INTEGRATION

The no-code integration enables HubSpot customers to deploy lead-generating ads on TikTok and automatically sync leads to HubSpot’s Smart CRM in real-time. Brands can then engage leads with personalized campaigns across channels using HubSpot's Marketing Hub and leverage HubSpot's robust AI-powered reporting. The integration is currently only available in the U.S. and Canada.

hubspot.com · 2 min

TLDR Marketing

CANVA MARKETING & AI REPORT 2023

This report looks at how over 4,000 global leaders are thinking about the benefits and pitfalls of AI’s evolving role in marketing and the creative process. It’s broken down into 4 categories: measuring generative AI adoption in creative fields, how it’s disrupting creative workflows, the potential and pitfalls, and future outlook.

canva.com · 7 min

TLDR Marketing

HOW TO USE PINTEREST TO FIND SCROLL-STOPPING CONTENT IDEAS

Input relevant keywords into Pinterest’s Growing Trends report to find relevant content topics that are growing in search volume. You must create a free Pinterest business account to access the report.

twitter.com · 1 min

TLDR Marketing

THE ULTIMATE BRAND MESSAGING GUIDE

Brand messaging is instrumental to shape consumer perception and increase long-term revenue. This guide covers how to create a brand messaging framework and provides a free template. It includes a free template and examples from 5 brands, including Liquid Death, Under Armour, and Workday.

wordstream.com · 8 min

TLDR Marketing

18 BOOKS: THE COPYWRITER’S READING ROADMAP

A list of 18 books to help you write better, be more creative, and grow brands.

linkedin.com · 1 min

TLDR Marketing

HOW ‘LIVE TINTED’ BUILT A LOYAL COMMUNITY BEFORE THEY EVEN HAD A BRAND

Live Tinted leveraged a 75,000-person-strong online community into a loyal and passionate customer base for the brand — months before they had a product to sell. It started with the founder posting beauty hacks for her skin tone, which grew into a brand page with daily posts and UGC. She then used feedback from this community to identify the biggest pain points and decide which products to launch.

review.firstround.com · 22 min

TLDR Marketing

ONLINE RETAILERS MUST ‘FOCUS ON THEIR STRENGTHS’ AND BUILD BRAND EQUITY

Retailers are switching up their marketing tactics as CPAs rise. Brands should focus on building brand equity when conversion rates are suffering. Marketers should also consider new buyer journeys, as consumers increasingly visit sites via product pages instead of the homepage.

econsultancy.com · 4 min

TLDR Marketing

10 THINGS TO A/B TEST ON YOUR WEBSITE

Improve conversion rates by testing product images, social proof, and users’ return loops.

almund6ef.substack.com · 8 min

TLDR Marketing

3 PROBLEMS TO AVOID IN GROWTH MARKETING

Don’t become so distracted by short-term tactics that you lose sight of long-term growth.

linkedin.com · 1 min

TLDR Marketing

WHY SUBSCRIPTION MODELS WILL BE THE NEW NORMAL FOR SOCIAL MEDIA

The subscription model creates challenges for marketers: ads will be less effective and have less reach, brands must rely more on organic social reach to reach subscribed users, and small businesses with limited resources will struggle to compete.

entrepreneur.com · 4 min