HOW ‘LIVE TINTED’ BUILT A LOYAL COMMUNITY BEFORE THEY EVEN HAD A BRAND

Summary from the TLDR Marketing newsletter

Live Tinted leveraged a 75,000-person-strong online community into a loyal and passionate customer base for the brand — months before they had a product to sell. It started with the founder posting beauty hacks for her skin tone, which grew into a brand page with daily posts and UGC. She then used feedback from this community to identify the biggest pain points and decide which products to launch.