The Daily Index — Wednesday, October 11, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

PUSH

Meta has unveiled new ad options for Facebook Reels in preparation for the holiday season. They include the introduction of Collections Ads, Multi-Destination Reels Carousel Ads, and a "Swipe Left" functionality for easier product exploration in ads.

socialmediatoday.com · 3 min

TLDR Marketing

DISINFORMATION FOLLOWING HAMAS ATTACKS

The EU issued a public warning to X for failing to address illegal content and disinformation related to the recent attacks on Israel. Disinformation is not illegal in the EU. However, the EU’s Digital Services Act puts an obligation on X to mitigate risks attached to harmful falsehoods and to act diligently on reports of illegal content.

techcrunch.com · 6 min

TLDR Marketing

ADOBE IS UPGRADING PHOTOSHOP’S GENERATIVE AI MODEL

Adobe has introduced 3 new generative AI models called Firefly Image 2, Firefly Vector, and Firefly Design. These models enhance Photoshop's text-to-image capabilities and provide powerful features for Illustrator and Adobe Express. They will enable users to easily create high-quality images, editable vector graphics, and customizable design templates.

theverge.com · 4 min

TLDR Marketing

HOW TO CREATE A SUCCESSFUL CUSTOMER LOYALTY PROGRAM

Companies with effective loyalty programs grow their revenue 2.5X faster than their competitors. To succeed, a loyalty program must align with your business model and customer preferences. There are various types of programs, including points-based, tier-based, mission-driven, and more. This article contains examples of successful loyalty programs and tips for setting up your own.

almund6ef.substack.com · 7 min

TLDR Marketing

5 BEHAVIORAL STRATEGIES TO MAKE YOUR CONTENT MORE ENGAGING

Customer-first content is increasingly important for SEO, yet it isn’t common. Brands should make every word in their content intentional, allow users to see themselves in the story they’re telling, and design content according to the relevant thinking style of their audience. An example of a way to do this is to add a button toggle so users can choose between more or less technical content, addressing both technical and C-suite audiences.

searchengineland.com · 8 min

TLDR Marketing

60+ FREE DIGITAL MARKETING CERTIFICATIONS & COURSES

A curation of over 60 reputable digital marketing courses and certifications by a marketing professor. It’s organized by certification or course topic and focus level. Download the PDF in order to access the hyperlinks.

linkedin.com · 1 min

TLDR Marketing

9 FREE WEBSITES FOR LEARNING NEW SKILLS

This post contains 9 websites that share product psychology, the footsteps of investing gurus, collections of interesting marketing campaigns, and more. Examples include stockcircle.com, typeshare.co, and marketingexamples.com.

linkedin.com · 1 min

TLDR Marketing

WHEN TO SHOW OFF THAT YOU’RE A NEW BRAND

Brand messaging plays a big role in altering people’s perceptions regarding innovation and heritage. Based on a series of experiments, people prefer younger brands when shopping for products where innovation is important (e.g. vacuum cleaner robot) and they tend to prefer older brands when reliability is more important (e.g. car insurance).

tips.ariyh.com · 5 min

TLDR Marketing

HOW TO MOVE FROM PRODUCT MANAGEMENT TO PRODUCT MARKETING

This article explores the journey from Product Management to Product Marketing. It delves into the authors' personal experiences, the role of a PMM, skills required, transition tools used, and building a transition resume.

aatir.substack.com · 15 min

TLDR Marketing

HOW TO COLLABORATE EFFECTIVELY WITH OTHER TEAMS

Growth projects are always a multi-team effort, so effective collaboration is necessary for efficient business growth. Collaborating teams need to align on 3 key pillars, including project parameters, ways of working, and communication.

kevin-indig.com · 5 min

TLDR Marketing

5 HOOK IDEAS TO TEST ON META ADS

Thumb-stopping ad formats to try on Meta ad creatives—zoom out transitions, eye contacts, bold statements, green screens, and reversed shots.

linkedin.com · 1 min