4 FIELDS TO REMOVE FROM LEAD FORMS TO INCREASE CONVERSION

Summary from the TLDR Marketing newsletter

This post is a reminder to remove irrelevant fields on forms that create more friction for potential customers to convert. Common fields that should be removed are phone numbers and emails you don't actually need, a superfluous "how did you hear about us" question, a checkbox only sales or legal understands, and a vague and confusing CTA button.