THE STATE OF CONTENT SERPS: A 250,000 KEYWORD ANALYSIS

Summary from the TLDR Marketing newsletter

The main insight from this analysis of 250,000 EN keyword search results is that large media companies own content-focused websites that achieve first-place rankings 86.1% of the time, while independent site owners attain just 13.9%, despite being more numerous in the dataset. The article also covers 7 other insights from the data and a top-20 list of domains by ranking dominance.