WHEN TO DELETE CONTENT FROM YOUR SITE

Summary from the TLDR Marketing newsletter

Many marketers worry that deleting content will harm topical authority and SEO performance. However, deleting content that isn’t ranking or generating traffic is probably the right call. If you have pages on your website that don't contribute to your traffic profile, then you very likely don't have the topical authority to rank for that term. And if that’s the case, those pages are just wasting crawl budget.