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Meta has introduced its first-gen AI features for advertisers, enabling them to create backgrounds, adjust images, and generate multiple versions of ad text based on their original content. These tools aim to assist brands and businesses, with early results suggesting they could save advertisers up to one month per year in work hours.
The main insight from this analysis of 250,000 EN keyword search results is that large media companies own content-focused websites that achieve first-place rankings 86.1% of the time, while independent site owners attain just 13.9%, despite being more numerous in the dataset. The article also covers 7 other insights from the data and a top-20 list of domains by ranking dominance.
This post is a reminder to remove irrelevant fields on forms that create more friction for potential customers to convert. Common fields that should be removed are phone numbers and emails you don't actually need, a superfluous "how did you hear about us" question, a checkbox only sales or legal understands, and a vague and confusing CTA button.
Many marketers worry that deleting content will harm topical authority and SEO performance. However, deleting content that isn’t ranking or generating traffic is probably the right call. If you have pages on your website that don't contribute to your traffic profile, then you very likely don't have the topical authority to rank for that term. And if that’s the case, those pages are just wasting crawl budget.
This document is a consolidation of 100 quotes or “gems” that Sylvain Gauchet, a growth marketer at Babbel, collected from hundreds of marketing videos and podcast episodes. It features quotes from over 70 growth experts—from CMOs to product marketers to UA leads— on branding, organic and paid acquisition, onboarding and activation, and retention marketing.
Marketers spend 80% less on direct marketing costs when they understand the specific events that get users to enter the buying journey. This guide covers when B2B and B2C buying triggers are likely to occur, a list of tools to track triggers, and examples of how brands have been actioning on buying triggers.
This post walks through 14 content marketing case studies from the past year, exploring the content strategy behind each of them. Examples include Exploding Topics, which created hundreds of list posts for industry trends to naturally highlight the product’s capabilities, and GoPro, which runs “challenges” to engage users and generate UGC.
This post shares how the rock band, Hundredth, used the 10-slide Instagram carousel for long-form storytelling through static imagery. It breaks down slide by slide how the band used a combination of graphics and copy to bring their curated anecdotes alive. The author also shares a few other trends with carousels for brands to consider.
A North Star Metric is a single metric meant to create focus, but it is commonly misidentified. This post gives real world examples.
This cheat sheet explains how to craft a message for each customer stage (demand generation, demand capture, and value delivery).
This study explores how Cracker Barrel is struggling to address multiple customer segments as its target demographic shrinks.