The Daily Index — Monday, October 2, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

INTERVIEW

X CEO Linda Yaccarino faced a disastrous interview during Vox Media's Code 2023 event. The interview garnered attention for several reasons: X had lost millions of daily active users since Elon Musk's acquisition, Yaccarino was observed not having the X app on her smartphone's home screen, and there were discrepancies between her claims of advertisers returning to the platform and Musk's statements about declining ad revenue.

mashable.com · 5 min

TLDR Marketing

TECHNOLOGY

The rise of AI in marketing technology brings ethical questions to the forefront. This article sheds light on how marketers are considering ethical principles when handling data.

martech.org · 6 min

TLDR Marketing

HOW TO GENERATE BUZZ AT BIG EVENTS WITHOUT OFFICIAL SPONSORSHIP

This article contains 28 ‘attendee journey’ hacks and 2 real examples from Zendesk and Brex on how to generate buzz around your brand at big events. Zendesk created branded experiences instead of directly sponsoring events. It flew an army of drones to form a QR code near a show venue. Brex partnered with a strategic hotel to make its room keys look like Brex cards.

open.substack.com · 4 min

TLDR Marketing

MARKETING STRATEGIES TO MAXIMIZE BLACK FRIDAY/CYBER MONDAY RESULTS

This guide breaks down strategies to use for marketing around Black Friday and Cyber Monday. These include offering hourly deals, curating gift ideas, offering a free gift with purchase, extending sales, and making gift cards printable. Additionally, marketers should ensure the website and checkout are conversion-optimized to avoid lost sales.

almund6ef.substack.com · 6 min

TLDR Marketing

UCSD LECTURE ON INFLUENCER MARKETING

A marketing professor at UCSD shares a lecture on influencer marketing via a LinkedIn carousel. It’s a step-by-step guide on how to approach influencers and build long-term relationships that drive growth.

linkedin.com · 5 min

TLDR Marketing

PLANNING

YouTube has announced new analytics features that can help with video content planning. These include greater insight into subscribers, such as new subscriptions by video and cancellation reasons. Additionally, view counts can now be broken down into new vs. returning viewers, which helps you understand what acquires users best.

socialmediatoday.com · 2 min

TLDR Marketing

20 BOOKS EVERY CREATOR SHOULD READ

Whether you’re a new creator or seasoned veteran, this is a list of books that teach you how to build systems, create content, and make money online.

linkedin.com · 2 min

TLDR Marketing

Untitled entry

This guide walks through the appropriate marketing budget to meet your brand’s revenue goals. The process starts with setting a clear revenue or growth goal and calculating customer acquisition cost, customer lifetime value, and funnel step conversion. With this data, you can work backwards from your goal to identify how much marketing spend is needed.

square2marketing.com · 7 min

TLDR Marketing

THE 5 BRASS BULLETS OF SUBSCRIPTION GROWTH

There are no ‘silver bullets’ for a subscription business, but one can grow by getting 5 core things right: paywall and pricing, initial purchase journey, ratio of short to long-term plans, payment processing, and churn appeasements. B2B subscription businesses are able to grow more quickly than B2C but might feel more pain when a single account churns.

subscriptionindex.com · 7 min

TLDR Marketing

19 COMMON MISTAKES TO AVOID IN YOUR MARKETING STRATEGY

Mistakes include reporting too many metrics to executives, promoting features instead of benefits, and using hard CTAs on top of the funnel.

linkedin.com · 4 min

TLDR Marketing

THUMBNAILS THAT INCREASE VIEWS

12 ways you can create attention-grabbing thumbnails include using big numbers in the description, doing a before/after, and asking a question.

nealsnewsletter.com · 4 min

TLDR Marketing

MOST UNPOPULAR PRODUCT MARKETING OPINION

An enlightening LinkedIn thread of the pain points of being a product marketer.

linkedin.com · 9 min